A complete conference identity — logo, poster series, website, app, swag, motion, environmental — built from the geometry of the Jenkins building's distinctive construction windows.
I designed the branding for the LEGACY: Then, Now, Next Graphic Design Conference, scheduled to be held at ECU in 2024. The work included developing the design system and producing deliverables across media — poster series, website and app designs, motion identities, swag, save-the-date notifications, and environmental designs.
I started the project by researching, seeking inspiration, and brainstorming ideas tied to the conference's theme, goals, and target audience. After that phase, I finalized a direction inspired by the specific location of the event — the distinctive Jenkins construction windows of the building itself. That detail resonates with the conference's primary audience (art and design students, who spend considerable time in this building), and the window shapes became the foundation for the logo and the entire visual system.
From there I extended the system into every conference touchpoint — the site, the swag, the notifications, the motion graphics, the environmental designs — all aligned to the logo's architectural logic.
The logo reads as an isometric monogram — each letterform inherits the Jenkins building's window geometry. The full system flexes across weights, colorways, and use contexts.
Three distinct save-the-date compositions — each keeping the Jenkins-window logo as the anchor while varying palette, layout, and typographic voice for different channels.
Motion graphics pieces for the conference — the logo construction and brand applications in sequence.
The complete conference website applies the Jenkins-window logo, the poster-series color discipline, and the motion-graphic vocabulary to a live, public-facing platform.
The official ECU LEGACY conference website — full schedule, speakers, venue, and registration.
https://www.eculegacy.com/See the full portfolio or discover other design systems & branding.
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